Beyond the Name Drop

Successful Custom Product Development That Doesn't Bust The Budget

MSA Forward: Washington DC (April 29, 2018)

Presented by Jay Thomson & Ibai Demirdache

Summary: Every Museum store needs to serve its institution’s mission, meet the needs of the visitors, AND support the institution’s bottom line in a meaningful way. By presenting several case studies of product development successes (and one or two disasters too!) we’ll show you how to think beyond the name/logo drop on standard merchandise–even within a limited budget for product development. By working collaboratively with MSA vendors, product developers and store managers can create unique products that extend the museum experience into shopper’s homes and daily lives-something most museum educators and curators can only dream of.

MSA Knowledge Standards: Merchandise Planning, Strategic Management, Financial Management

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