Leveraging Innovative Resources

For Visual Merchandising and Custom Product Development

MSA Forward: San Diego (March 30, 2019)

Presented by Jay Thomson

Summary: By leveraging the power, speed, and low minimum investment of new technologies, services, and vendor marketplaces, MSA members can effectively compete against traditional retail stores. Using the resources and techniques learned in this session, attendees will offer truly unique products that will enhance and extend the visitor experience well beyond the initial trip to the museum.

Objective: Learn about the innovative resources for creating custom products for your store of special exhibit

MSA Knowledge Standards: Merchandise Planning

Leveraging Innovative Resources for Product Development

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