Leveraging Innovative Resources
For Visual Merchandising and Custom Product Development
MSA Forward: San Diego (March 30, 2019)
Presented by Jay Thomson
Summary: By leveraging the power, speed, and low minimum investment of new technologies, services, and vendor marketplaces, MSA members can effectively compete against traditional retail stores. Using the resources and techniques learned in this session, attendees will offer truly unique products that will enhance and extend the visitor experience well beyond the initial trip to the museum.
Objective: Learn about the innovative resources for creating custom products for your store of special exhibit
MSA Knowledge Standards: Merchandise Planning
Beyond the Name Drop
Successful Custom Product Development That Doesn't Bust The Budget
MSA Forward: Washington DC (April 29, 2018)
Presented by Jay Thomson & Ibai Demirdache
Summary: Every Museum store needs to serve its institution’s mission, meet the needs of the visitors, AND support the institution’s bottom line in a meaningful way. By presenting several case studies of product development successes (and one or two disasters too!) we’ll show you how to think beyond the name/logo drop on standard merchandise–even within a limited budget for product development. By working collaboratively with MSA vendors, product developers and store managers can create unique products that extend the museum experience into shopper’s homes and daily lives-something most museum educators and curators can only dream of.
MSA Knowledge Standards: Merchandise Planning, Strategic Management, Financial Management