J. Thomson | Non-Profit Retail Professional

J. Thomson

Non-Profit Retailer

Many small to medium-sized museums still don’t have an online platform for their Museum Store. If you’re one of them, you may be wondering how to get started and what steps to take. In this 45-minute session, we’ll discuss best practices and pitfalls before you launch, as well as post-launch operational standards. If you’re tasked with creating a way to make online sales for your store, but you’re not sure how to get started, this session is for you. Since every eCommerce platform differs, and every store does things a little differently, we won't get into the nuts and bolts here, but you will gain an effective strategy for launching (or re-launching) your online shop.


“The public is not the buyer;

the public is the sensitive material

on which you hope to leave an imprint.”

—Henri Matisse