Presentations

Step into the world of digital storytelling with this hands-on session designed to help museum store professionals create effective and engaging digital gift guides. We’ll explore the basics of digital formats, tools, and distribution strategies, then shift focus to curating with intention — building guides that align with your store’s voice, values, and audience. 

Participants will take part in an interactive group activity to collaboratively design a themed gift guide spread, gaining practical insight into layout, audience targeting, and product selection. Whether you’re just starting out or looking to refine your seasonal marketing approach, you’ll leave with fresh ideas, inspiring examples, and a toolkit of resources to help you build your next digital guide with purpose and creativity.